In February, the KJG company took part in the 22nd annual Roofs of Prague 2020. The visitors were attracted by the re-worked stand up to 174 m², which did not lack a revolutionary technological innovation.
In the main area of the KJG exposition, the visitors could view and send their online catalogue with products and prices to their e-mail via touch screens. In the same area, individual exhibits were exhibited, among which there could be a gutter system with an innovative revolutionary surface treatment of aluminium material marked W.15. This material was the most exceptional element of the entire exhibition - KJG worked with experts from the Norwegian company Hydro Aluminium for up to six years on its development. The material, which can be found by customers under the brand Worahnik, meets above-standard requirements for quality, appearance and functionality. Just these parameters were presented by KJG in an unconventional video.
In this video, a rain hopper with an innovative surface treatment was launched into the stratosphere using a helium balloon. The creation of this interesting demonstration promo video took about half a year and raised questions among the people as to whether it was not just a post-production - many people only at the Roofs of Prague 2020 exhibition understood that sending the material to the stratosphere was real. A revolutionary material like W.15 certainly deserved such attention. In addition to the presentation of the innovation and the product catalogue, the visitors also received advice and recommendations regarding roofing and gutter systems from qualified KJG personnel.
The exposition also included a bar with refreshments and even the opportunity to put oneself into the hands of a leading Slovak barber, who took care of the appearance of the visitors in the KJG stand. „The interest was higher than expected and we are glad that we met the objective to attract visitors - we succeeded not only thanks to a non-standard video about our innovations, but also thanks to a pleasant time with refreshments and the barber," says Jakub Kollár, a member of the KJG marketing team.
At the same time, KJG won the second place in the competition POUR FÉLICITER at the exhibition and became the winner of the ROOFING ADVERTISEMENT 2019 among the large number of participants. At the gala dinner at the Clarion Hotel, awards for the most interesting exhibition of 2019 were granted, at which KJG also won the first place.
The KJG team adds: „We thank all the visitors of the Roofs of Prague 2020 exhibition very much and we are looking forward to the next year, to which we will again bring quality and innovation.“
You can see more photos from the exhibition on the KJG facebook page.
